One Drop Perfumes was first introduced
to the Malaysian market in 2007 to fill in the gap in the perfume industry for
fragrance that does not contain alcohol or water, which commonly termed as fine
fragrance. In the few months of its debut, the brand faced consumers’
skepticism, as the concept of fine fragrance was relatively unfamiliar back
then. Moreover the fine fragrance was frequently mistaken as ‘attar’, a
traditional perfumes with an overpowering woody scents.
After some education through sampling,
advertising and promotional activities, the consumers begun to appreciate the
quality and value of One Drop Perfumes. Most importantly the consumers are now
offered with choices of familiar scents but without the alcohol, water or other
commercial fillers.
Since then, One Drop Perfumes has taken
the market at a phenomenal growth. The products being distributed by over
18,000 representatives and independent retailers in Malaysia. To date over
3,000,000 boxes were sold resulting in many happy customers and many more
financially independent representatives. The number is also growing in
Singapore, Indonesia, Philippines, United Kingdom and the Republic of Ireland.
At One Drop, we feel that it has been
far too long consumers have been paying too much for products containing more
water and alcohol than the fragrance itself. We have had that changed and the
explosive demand for One Drop Perfumes now is attributed to our superior fragrances
that exceed customers' expectation not just in the quality, choices but also
prices.
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